So a while back I was invited to speak at a CharityComms ‘brand management’ event called ‘Keeping your reputation spotless.’ I agreed to speak if they were ok with me debunking the entire notion of ‘brand management’ in a digital era, and the ethical implications of it more generally. Then, yesterday, I discovered that I was slotted to speak on a panel of four white men. What do I do, as a white man who doesn’t want to contribute to racism and sexism, and the unspoken implication that expertise has a race/gender? After much consulting of friends on the interwebs, I wrote this letter.
Dear CharityComms –
When I was first invited to speak on your brand management panel, I thought it could be fun; rarely do I have the chance to speak to an audience so invested in the status quo of organisational communications and public affairs, so thought it could be a good chance to constructively ruffle some feathers. I’ve been genuinely looking forward to it. As I said when I initially accepted, I think brand management works against its own stated aims, focusing on image and reputation, rather than integrity. It is a plaster to avoid dealing with deeper organisational problems, which is ethically messed up, but is also a losing game in an era of increasing transparency, when Trafigura, Ryan Giggs, and of course the dreaded Streisand Effect are part of the new reality.
But that’s not why I’m writing this letter. I’m writing it because I realised yesterday that I was lined-up to be one of four white men at the event’s opening panel. Admittedly, I didn’t raise this as a possible concern when I first accepted; it’s something I’m working on getting better at raising, and have included on my generic talks/workshops CV, but don’t always remember to do each time I’m approached to do a specific event. So I’m sorry for not raising it as a concern earlier.
But as I did raise in emails since, I feel the implications of an all white male panel (even if the chair is a white woman) are not good. The subtext becomes: ‘expertise in this field is directly associated with race, gender, etc…’ And I don’t feel comfortable – even if I feel I would be adding a useful criticism of the other panelists’ perspectives – being a part of that unspoken subtext. While I am glad there are women speaking throughout the rest of the event, an opening panel sets the tone, and is often the source of the photos that outlive the event, so is particularly important to have thought about these issues.
When I was told in reply that there was no space for another speaker, and that you were really keen to have me on the main panel (after I suggested doing a smaller workshop in the afternoon, instead), I decided – in consultation with many others – that I had to take a different route. While hearing from you that this balance would be taken more seriously at a future event is good, I have too often seen this kind of future promise of action on inequality not translate into real action, once the heat of the current situation is taken off. Old habits die hard. I also consulted Twitter and Facebook, garnering dozens of responses, the vast majority of which encouraged me to step back and make conscious space for other voices to be heard.
So I am politely withdrawing myself from the ‘Keeping your reputation spotless’ panel, with the hope that:
1) whoever you find to replace me on the panel can break through the current homogeneity, and
2) that this will become a real deep thinking point for future events held by CharityComms, even if it means a lot of initial work to forge more connections into communities who are not currently part of your existing speaker pools, and a deeper analysis of how current organising practices may be inadvertently closing doors to others.
I realise that addressing this stuff is always a work in progress, and that one female/person of colour speaker will not properly address the ways so many organisations end up at the point of creating all white/male panels, but by making this issue public, I hope it will keep it from becoming the back-burner concern I’ve too often see equalities issues relegated to. I hope that it leads to a deeper organisational soul searching as to the ways privilege and traditional power structures might be shaping your work, as it does all of ours, if we are not explicitly conscious of it.
So I apologise for the inconvenience and challenge this may cause, but hope that just as choosing not to be involved is part of my own process of addressing my own privilege, it can also be a part of CharityComms process of addressing the privileges that might be subconsciously shaping aspects of its wider work. I am keen to see what response this garners, in practice.
With Love, solidarity and respect,