Are our organisations hearing the lessons of the Occupy movement? If we want to be more human, there’s definitely a thing or two they could be teaching us… [ADDITION: if you’re looking for my book that I ended up re-using this title for, you can find it here.]
I’m reading ‘Humanize: Why people-centric organisations succeed in a social world’. So far it’s excellent! Jamie Notter and Maddie Grant have written the closest thing to a ‘helping organisations to be more like people’ manifesto that I’ve seen. Their understanding of the deeply de-humanising traits of our institutions, as well as the alternatives that social media is beginning to model is spot on! As a bit (lot?) of a management geek, it excites me as much as any book has since the heavily-referenced (by me) ‘Getting to Maybe: How the world is changed’…
But it is also misses something. (Every book does – no subject can ever be addressed in its entirety in a single publication.)
The book starts from the radical premise that our rigid, hierarchical organisational structures are unequipped to face the challenges of an increasingly networked world, across all sectors and types of organisations, and that social media is beginning to model alternative, more human ways of getting things done. Ace.
But here’s another step beyond: what if the ways of organising that traditional organisations are learning from social media have been practiced in some circles for many decades before? And what if those who have been practicing them have done so in a world so foreign to management theorists, as to almost not exist?
I would argue (maybe unsurprisingly, as I’m writing a book on the theme) that the systems of social media are simply the ‘systems’ of anarchism (or perhaps more succinctly, grassroots activism), scaled-up. Decentralised, non-hierarchical, autonomous, processes of making decisions and getting things done, have been at the core of the current Occupy movement, but also its predecessors in the climate justice and anti-globalisation movements (and many movements before them, too).
This is why these movements have been able to take social media in stride and run with it, while most traditional organisations have superficially embraced new technologies, but actively fought tooth-and-nail against them in most of their practical manifestations.
While some of the initial shock may have worn off, think, from a traditional organisational perspective, how ludicrous the idea that nearly 1000 cities around the world would feature activists encampments in their economic centres, diametrically opposed to the predominant activities taking place in those same places?
Yet, somehow, it has happened.
Tens of thousands of people are being communally fed and sheltered, while carving-out the early etchings of a political alternative to an unsustainable status quo, without any of the management systems we might have thought essential to such an operation… Surely, there’s something managers could take away from this?
Why activists ‘get’ social media
Occupy, like several movements before it in the last decade, are ahead of the curve when it comes to social media, because it comes so naturally to people who have never believed in hierarchy, silos, traditional notions of expertise, or strategic planning. Anarchists skipped that couple century-blip we seem to be at the tail-end of, of ‘humans thinking they can turn a bunch of other humans into a well-oiled machine’.
One of the key messages I’ve taken from my time with these movements has been the value of ‘undefined engagement’ – giving people the chance to get involved in something they truly believe in, in whatever ways they choose to (social media has clear parallels). This is likely to be a massive challenge for traditional organisations – particularly those that exist primarily to make money. But perhaps one of the truly revolutionary lessons that Occupy can bring to the world of business, is that if we want to harness the potential of people, making money will not (on its own) be the way to do it. Purpose is critical, as is an increasing level of autonomy…
So while I absolutely commend Jamie and Maddie’s work on Humanize, I also challenge it to go a step further: learn from the hippies, learn from the anarchists, learn from the folks out on the streets of New York, London, Oakland and so many other cities, who are ‘doing’ Humanize, and have been since before there was social media to put it into the spotlight.
Flipping our notions of ‘expertise’
The world of management has for decades looked down its nose at activists, even when they have achieved massive change in the world, whether ending wars or apartheid, or winning voting or civil rights for all. In doing so, a lot of important learning has been largely ignored.
Maybe it’s time that view was turned around and the organisations that are increasingly struggling to maintain themselves on yesterday’s systems, swallowed their pride and asked a scruffy anarchist what they should be doing differently in the boardroom?